“The persuadables” represent a substantial percentage of voters.
During every election, we spend a lot of time talking about “undecided voters.” This powerful but confused group that cannot decide between two political parties that have been turned – for the sake of convenience and dramatics – into polar opposites on nearly every issue. We are told that there are people out there who look at Mitt Romney and Barack Obama, and feel that they could go either way. Is that really possible in a political environment where agreeing with the other party means political suicide? When having any common ground is discouraged, how can there be room for uncertainty about your choice of candidate?
