A Ban on Fast-Food Restaurant Ads Could Curb Childhood Obesity

Why stop at fast-food restaurants?  I say go for the whole junk-food industry, that includes cookies, potato chips, soda pop, candy, all those things that contribute to obesity.  It seems this country is totally out of control with their eating habits.  Many parents are not taking responsibility in feeding their children healthy diets, so what's left to do?  Parent the parents! According to this article from Reuters:

Banning fast-food advertising on television in the United States could reduce the number of overweight children by as much as 18 percent, researchers said on Wednesday. "We have known for some time that childhood obesity has gripped our culture, but little empirical research has been done that identifies television advertising as a possible cause," said economist Shin-Yi Chou of Lehigh University in Pennsylvania. For their study, funded in part by the federal government, Chou and colleagues used data on nearly 13,000 children from the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth, both issued by the U.S. Department of Labor. "The advertising measure used is the number of hours of spot television fast-food restaurant advertising messages seen per week," they wrote in the Journal of Law and Economics. "Our results indicate that a ban on these advertisements would reduce the number of overweight children ages 3-11 in a fixed population by 18 percent and would reduce the number of overweight adolescents ages 12-18 by 14 percent." The U.S. Centers for Disease Control and Prevention estimates that 13.9 percent of children aged 2 to 5 are overweight, 18.8 percent of those aged 6 to 11 are and more than 17 percent of those 12 to 19. The percentages have been steadily rising. Television watching is also known to raise obesity rates, both because children exercise less and because it can interfere with sleep. The Institute of Medicine reported in 2006 that there was compelling evidence linking food advertising on television and increased childhood obesity.

This is one way to do it, I suppose.  But I doubt that the lack of advertisements will have an impact on what choices people make.  Especially for those who have made it a habit to eat fast-food.  Like many bad habits, it will be hard to break and will require individuals to make a conscious effort to change their lifestyle.  The fast-food industry should be glad they don't have to dump all that money in commercials, maybe then they'll be able to afford putting more quality ingredients in the crap they pass off as food.