Do you remember the '80s and '90s? Arnold, Sly, Chuck, Van Damme and Lundgren were the big action heroes of the day. They blew stuff up, had big body counts and we all watched and loved it. These movies were testosterone filled romps with larger-than-life villains and heroes.
Rambo, Commando, Delta Force, etc. are classics, but you just don't see them anymore. The most recent movies like Crank, Transporter, etc. are pale in comparison to the grandiosity of their predecessors and why? The cold hard reality is that most movies are marketing to teens and a blood and bomb fest is too graphic for PG-13 unless it's animated or non-human.