Gamers eagerly looking forward to the March launch of Mass Effect3 were stunned, and overjoyed to hear of a wonderful marketing gimmick cooked up by Bioware to celebrate the release of the new game. The idea was simple, launch high altitude balloons to the edge of the atmosphere equipped with a copy of ME3, and a GPS tracker. Once the balloons came down it was to the net to track the balloon and recover the “ space-edition” of ME3 weeks earlier than anyone else. The problem is that nature apparently did not like the idea.
