Well, another election is in the books, along with live, never-ending televised election results coverage. I feel safe in projecting now that NBC News is the winner in the (also never-ending) Most Creative Election Results contest. Why? Well, anytime you take over one of the world's most famous ice skating rinks and paint it red/blue based on election returns, you win it all.
I must also give an honorable mention to CNN for the partnership with the Empire State Building. As results came in, the iconic New York City landmark lit up either red or blue. By night's end, it was entirely blue, indicating that Barack Obama was the projected winner. At least the coverage wasn't boring, right?
