The Coors Gimmick: Like Anybody Cares if the Mountains on the Bottle Turn Blue!

Yet another beer gimmick has been brought to the light of day for all beer drinkers. The beer company the makes Coors has decided that commercials and reputation alone are not enough to dupe people into buying their brand of domestic beer. So, now you can tell if your bottle is cold enough to enjoy simply by checking if the mountains – printed on the bottle – are blue or not.

Are Funny Beer Commercials Just not Cutting the Cake Anymore?
First there was serious beer commercials. You know, the ones that offered the master brewer’s opinion on the product. Like a documentary they informed you of the process that it took to make the beer, how fine the ingredients were and why it was better than all other beers on the market. Then, when that failed – as most people couldn’t care less; they only care about taste – they resorted to funny beer commercials, as prevalently seen during the NFL Super Bowl. Now, however, they are using gimmicks like Coors Code Blue.

The Coors Code Blue Gimmick
If you have not heard about the most recent attempt by the Coors beer company to oversell their product to the masses, then let me fill you in really quickly shall I? In a nutshell, they have repackaged and relabeled the classic Coors bottles and cans. This time the trademark Rocky Mountains – which have always been on their bottling packages – turn blue when the drink is the ideal, cool temperature for drinking. One can only guess how much money that they spent on research and development of this gimmick. And in reality, who cares? If you want a cold beer, buy it from a fridge, or let it cool down in the fridge before you drink it…seriously!

See the Gimmick for Yourself: The Coors Code Blue Commercial!
As if beer companies really need to get people to buy their products by offering them anything more than alcohol and an easy, inexpensive means at getting drunk. However, this is where tobacco companies and beer companies will never differ: they always are trying to think of the next great marketing scheme to sucker in more drinkers, when indeed most of the time they offer a lousy product that has rampant consequences for enjoying its usage attached. Don’t get me wrong: I love beer. Yet at the same time I have never been fond of shoddy domestic beer companies using gimmick after gimmick to upsell their lousy products when a microbrew is just what the drinking doctor ordered. Check out the latest Coors gimmick in the commercial that I have imbedded below!